boughty canton
consulting
Partner Ecosystem Wayfinding
I help software companies make better decisions about where partners should contribute.
This is not generic GTM consulting. I help you design a partner model that fits your business, reduces friction with internal teams, and is easier to scale and govern.
Services
I offer structured, workshop-style engagements that align your partner motions to the customer lifecycle and assess their maturity, so you leave with clear, simplified plans to improve how partners drive growth and customer success.
Align partner strategy to your specific customer lifecycle through a structured set of working sessions so it’s clear which work stays internal, which motions partners own or support, and how you avoid channel conflict while driving profitability and customer success.
A structured set of working sessions designed to establish where your ecosystem is today, which motions are ready to scale, and where misalignment, gaps, or dead weight are slowing you down. Together, we turn that into a simple, leader‑friendly roadmap that guides investment, enablement, and pruning.